soduk × Orion Beer Collaboration

A collaboration item by soduk and Orion Beer.
It will be available for pre-sale at the “soduk 26FW POP-UP STORE,” taking place on the 3rd floor of HIGASHI Shibuya PARCO from Sunday, September 6, to Wednesday, September 23.

We will announce the online store launch date as soon as it is determined.
If you register via the “Backorder Request” form, we will notify you by email when sales begin.

“dog and bear” orion beer t-shirt
Two T-shirt designs featuring bear and dog characters, created by Morio Deguchi, who has collaborated with soduk on numerous design projects in the past.
Through graphics that depict the characters introducing Orion Beer, the designs showcase the brand’s history with soduk’s signature sense of humor.
They also feature a subtle play on words combining “bear” and “beer.”

designer's comment
I’m from Okinawa, and Orion Beer has been a constant presence in my life ever since I was born.
I wondered what kind of collaboration would be best with Orion Beer?a brand that’s been so familiar and taken for granted.
This collection is the result of reexamining what Okinawa and Orion Beer mean to me, while working with the people I’ve created things with over the years to bring it to life by incorporating each person’s unique perspective and sense of play.

Orion Beer
Orion Beer is a comprehensive beverage manufacturer that offers products brimming with the unique charm of Okinawa. Under the brand slogan “Naturally, Simply,” we aim to create products and services that bring smiles to our customers’ daily lives while staying true to Okinawa’s nature, culture, and way of life.

white: S , black: L, gray: M, blue: XS
*Please note that due to the nature of the dyeing process, there may be slight variations in size among individual “blue” items. We appreciate your understanding.